Visual identity for Culture night Stockholm.
Culture Night Stockholm is an annual event where every cultural institution in Stockholm is open for free to the public. SNASK have been doing the visuals for the past year and 2015 was no exception. Previous years program has been a newspaper, but for 2015 they wanted to turn it into a free magazine guiding everyone through the night. With an ambition of making a light and encouraging magazine it was quite a puzzle to fit in all the information. Every one of the 120 venues got their own specially designed headline in various typography.
The lightboxes became the main graphic, the challenge was to make something that wasn't too specific on the acts, but more an overall feel for the night. The letters on the lightboxes are handcut and all the objects was placed and shot in one photo. The poster design was fitted into a lot of different medias from posters to subway ads. We even made it into a tiny animation, turning lightboxes on and off, on screens during the night.