Typog\u00adra\u00adphy is more than just what fonts you use. Typog\u00adra\u00adphy is every\u00adthing that has to do with how text looks \u2013 such as font size, line length, col\u00ador, and even more sub\u00adtle things like the white\u00adspace around a text. Good typog\u00adra\u00adphy sets the tone of your writ\u00adten mes\u00adsage and helps to rein\u00adforce its mean\u00ading and context.<\/p>\n\n\n\n
A lead para\u00adgraph is a short para\u00adgraph set in a larg\u00ader font size that opens an arti\u00adcle. The pur\u00adpose of a lead para\u00adgraph is to give the read\u00ader a quick sum\u00adma\u00adry of the sto\u00adry and pro\u00advide a hook to entice fur\u00adther reading.<\/p>\n\n\n\n
O<\/span>pen\u00ading para\u00adgraphs often deserve some form of dec\u00ado\u00adra\u00adtive type treat\u00adment to help draw the read\u00ader in. Two such meth\u00adods are ini\u00adtial small caps and drop caps. These spe\u00adcial type treat\u00adments serve to mark a clear begin\u00adning to an arti\u00adcle and can add a sense of for\u00admal\u00adi\u00adty. Drop caps have a long his\u00adto\u00adry in typog\u00adra\u00adphy, dat\u00ading back to the ear\u00adli\u00adest days of typesetting.<\/p>\n\n\n\n Para\u00adgraphs only need enough space below them to let the read\u00ader know they are start\u00ading on a new para\u00adgraph. Any more space than that is dis\u00adtract\u00ading and breaks up the flow of read\u00ading. White space is impor\u00adtant, but you don\u2019t want huge gaps all down your page.<\/p>\n\n\n\n